You know prom season is in full swing when everywhere you look screaming girls are running into department stores frantically looking for that oh-so-perfect dress to wear with those oh-so-perfect shoes alongside their oh-so-perfect dates. It’s a mad, mad time that can leave even the most sensible girls panicked about what to expect from their big night.
But fear not, young ones, your prom fairy godmother is here. Fashion and beauty network StyleHaul has collaborated with Awesomeness TV and Hello Style for a week of videos covering everything prom-related. The two YouTube powerhouses decided to collaborate on the multichannel project #PromWeek2013 to address girls’ prom concerns and create videos covering everything from dresses to makeup and hair. Each video, which are posted both on StyleHaul and Awesomeness TV’s pages, star the networks’ most popular YouTubers such as Scarlett Turner, Arden Rose, Teala Dunn and Awesomeness Hollywood’s Hunter March.
“We wanted girls to get excited about prom in general,” states StyleHaul’s Executive Producer Melody Hammer. “It’s such a big thing on YouTube for our demographic so we wanted to inspire them to try different hair styles, different makeup and find not just ideas to take to their hairstylists but DIY on how to create the look themselves so girls from any background can have the perfect look.”
StyleHaul and Awesomeness began releasing prom-related videos last Monday and have so far covered topics ranging from how to ask a guy to prom (hint: be direct and creative) to popular prom dress styles. StyleHaul is also encouraging girls to donate their old prom dresses to the charity “Project Prom Queen,” which provides dresses for girls who would not be able to afford prom dresses on their own.
“It’s an exciting time for these girls and we want them to feel like they are prepared,” says Hammer. “ It’s really important girls feel confident going in knowing what to expect so it was just another angle to reach our audience and make sure they felt empowered.”
With #PromWeek2013 winding down on Friday, the networks have packed the next couple of days full of prom-related video playlists. And at the end of the week, StyleHaul and BCBGeneration are looking to offer one lucky lady her perfect prom look.
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