Dutch television company Endemol, known for creating programs like “Big Brother” and “Deal or No Deal,” is launching a YouTube channel for reality game show “Fear Factor” in the United States, according to the Guardian.
The company’s president, Tim Hincks, said in a speech at the MipTV conference in Cannes, France that the “Fear Factor” channel will feature clips from previous episodes as well as newer videos.
“Fear Factor,” which was hosted by comedian Joe Rogan, features contestants competing in a variety of bizarre and often dangerous stunts. It aired on NBC from 2001-2006 and was revived again from 2011-2012.
Hincks told the audience that his company’s approach to YouTube, which includes more than 100 channels, has evolved in the past year and wants to tackle the “Wild West” he calls YouTube.
He added: “So the idea of treating YouTube, as some people tended to do a year ago, as an alternative to a broadcaster is in my opinion not right, or at least not the whole story.”
Endemol is looking at the digital space — especially on video sites like YouTube — for future growth, Hincks said in his speech and added to Indiantelevision.com: “The traditional broadcasting-producer model is doing very well, thank you for all of us; it is very resilient. We have to change the way we think in our minds going forward in digital. It’s time to change the risk model.”
Endemol is a current YouTube partner that has three channels in Germany and one channel in France that are part of YouTube’s Original Channel initiative. The company is also trying to cross-promote its channels, so you can see ads or annotations for “Fear Factor” on the “Mr. Bean” YouTube channel or vice-versa.
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