You may not know it by name, but Twitter Cards are the features used by more than 10 thousand developers and websites to let them display embedded content on tweets such as photos, website links and videos.
Now Twitter is introducing new features in “Cards” such as mobile app deep-linking where users can access apps directly from the tweet. The microblogging site made the announcement Tuesday as they hosted a developer meetup at Twitter headquarters.
In a Twitter blog post, Jason Costa, the company’s head of platform, wrote: “We’ve heard that publishers want to be able to share different types of content. With these new card types, more publishers can show more types of content on Twitter.”
For example, if you’re sharing a link showing your Foursquare check-in, the link will automatically open the Foursquare app or direct you to download it on iTunes or Google Play. Developers can add the feature by using some markup tags provided by Twitter.
Besides mobile app deep-linking, Twitter is introducing new “Cards” like a photo gallery within a single tweet and detailed information inside a tweet about apps and products for sale.
Since Twitter launched the Twitter Cards feature last Summer, it has been used by prominent companies like Flickr, Foursquare, Rovio, SoundCloud and Twitter’s Vine app.
You may also like: