Is it necessary for you to have an intro before your video? Content creators who already have an established following sometimes skip or shorten their intros so they can get to their content quicker. However, for the lay YouTube viewer, an intro for every video enforces the channel’s identity and will give the first-time viewer an impression of what your channel is all about. Examples of video intros include short theme songs or animated intros.
Should you decide to have an intro before every upload, here are three tips for content creators to consider when making them:
Keep The Intro Short, Especially If You Have Already Established A Following
Ideally, your intro should be simple and no more than five seconds long, though there are certain exceptions like “Epic Rap Battles of History,” which always introduces the characters that will be battling in the video in their intro. Otherwise, intros should convey your visual identity, what your channel is about, and, whenever possible, what the topic of your video is about. One example of how it’s done is YouTube fast food reviewer’s Daym Drops’ latest intro. The intro conveys his visual identity and what his channel is about because it shows his YouTube name, it states that it’s about “Super Official Food Reviews,” and it shows the various images of fast food that he eats on a regular basis.
Consider Using A Montage of Previous Videos or Content For Your Intro
If you don’t have the resources to make an awesome animated feature or theme song for your intro, one simple solution could be creating a brief montage of previous videos. A montage gives a short overview to the first-time viewer of what they can expect from your other videos and will also briefly showcase your best work.
Use The Intro As A Reference Point For Other Content
Is your latest video part of an ongoing series or do you have a successful video that you want to share with viewers that haven’t seen it yet? Your intro can be a good way of linking previous content or adding context to your video by using the annotations feature. For example, if your latest video is the conclusion of a trilogy, you should use the annotations feature to link back to the previous videos so those who are watching the video for the first time can know how it all began. By putting annotations on your intro rather than just at the end of the video, it’s also a good way to keep the clutter out of the actual video so your viewers won’t be distracted by links and comments. For more information on annotations, read our tutorial.
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