Cisco Report: Online Video Will Surpass Social Media By 2017


Online video is growing at a rapid pace and will surpass social media in popularity by 2017, according to the latest Cisco Visual Networking Index forecast.

Residential internet users worldwide watching online video stood at a little more than 1 billion in 2012, or 58 percent of the world’s internet users. On the other hand, 66 percent, or 1.2 billion internet users worldwide, are connected to social media networks like Facebook and Twitter. By 2017, online video will reach nearly 2 billion internet users, or 69 percent, worldwide and will surpass social media.

Growth in online video is boosting busy-hour internet traffic, which is the maximum traffic load during a 24-hour period, by 41 percent while average internet traffic grew at around 36 percent.

The Cisco report stated: “Unlike other forms of traffic that are spread evenly throughout the day (such as web browsing and file sharing), video tends to have a ‘prime time.’ Because of video consumption patterns, the Internet now has a much busier busy hour. Because video has a higher peak-to-average ratio than data or file sharing, and because video is gaining traffic share, peak Internet traffic will grow faster than average traffic.”

Other notable predictions in the report include that video-on-demand traffic will triple in 2017 to about 7 percent of internet traffic and that mobile video traffic will account for two-thirds, or 66 percent, of overall mobile traffic in 2017.

Cisco forecasts that by 2017, global IP traffic will grow to 1.4 zettabytes annually — more than the traffic the internet has seen in the last 18 years.

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