Music business group NARM and its digital initiative arm digitalmusic.org are teaming up on the Music Biz 2013’s Music Business Academy seminars for industry insiders and musicians May 6-7 at the Hyatt Regency Century City in Los Angeles. The event, which is a fusion of their Music Business Crash Course and their Music Start Up Academy, teaches beginners and veterans of the music industry skills that would be useful for their success.
Bill Wilson, vice president of digital strategy and business development at NARM/digitalmusic.org, said in a statement: “The Music Business Academy is a great way for industry novices to quickly learn the basics of the music business so they can bring their ideas to life. It’s also an opportunity for those who have been around awhile to refresh and update their own knowledge while getting into the same room with the next generation of music innovators. We hope this event will lead to lasting relationships that have a significant impact on the music industry.”
Panels that have a particular focus on YouTube include “YouTube Artist Development: Strategies to Get Discovered, Build Fans, and Make Money on YouTube,” which features advice from BigFrame’s Sarah Penna, Karmin’s Manager Nils Gum, Maker Studios’ Julia Moonves and Dan Rosen of Fullscreen and “Exploring Fan Experiences as a Revenue Stream” featuring NMR contributor and Tunezy CEO Derrick Fung.
The two-day event will be free of charge for Music Biz 2013 attendees, but those who just want to only attend the Academy will have to pay $119. For more information on registration, click here.
Here are the details about the two YouTube-related seminars from the NARM and digitalmusic.org press release:
YouTube Artist Development: Strategies to Get Discovered, Build Fans, and Make Money on YouTube
Monday, 1:30 – 3:30 PM
In today’s digital world, new music artists are being discovered on YouTube, building tremendous fan bases, as well as sustaining a substantial income just from advertising and sponsorships generated through their YouTube presence. Success in the YouTube space can also lead to label signings, licensing deals, and touring opportunities for these DIY artists. However, with this cluttered environment, it is becoming more imperative that artists have the proper representation and content strategy to help them break through. This panel, consisting of content production companies specific to the YouTube format and successful managers that now rep YouTube sensations, will discuss successes and strategies on effectively leveraging the most powerful music platform in the digital space.
- Nils Gum, Manager of Karmin
- Julia Moonves, Maker Studios
- Sarah Penna, Big Frame
- Dan Rosen, FullScreen
Exploring Fan Experiences as a Revenue Stream
Tuesday, 2:00 – 2:45 PM
With income from recorded music sales in decline, artists have had to create new revenue streams. Social media has allowed an deeper fan connection and new opportunities for engagement. This session will go over how artists can sell experiences to their fans – including meet and greets, Skype chats, custom songs, and hang-outs – as a new way of monetization.
- Derrick Fung, Tunezy
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