The cries of discontent were heard across the internet airwaves yesterday after Tumblr users discovered advertisements taking up featured spots on their dashboard feeds. While Tumblr CEO and founder David Karp announced in May that the microblogging platform would begin having paid advertising on the site, bloggers have not hesitated to share their anger with the Tumblr community. Early this month, Karp struck a deal with Yahoo and sold Tumblr for $1.1 billion. While Tumblr and Yahoo have both said that Tumblr will continue to run as an independent company, could it be that these paid advertisements are just the first indicators of a total Yahoo takeover?
At this point, it seems that Tumblr users can only take Karp’s words at face value. Back in 2010 Karp said in an interview with The Los Angeles Times, “We’re pretty opposed to advertising. It really turns our stomachs.” Further, it seems that advertising is just one of a few things the social media tycoon has changed his mind about in recent months — he once said in an interview with Forbes that Tumblr would never be “absorbed into a behemoth of another company and raided for talent and traffic.” Only time will tell if Tumblr stays true to its word of creating a space that “empowers creators to make their best work,” but what we do know is that Tumblr users need to get used to the ads, because those bad boys seem here to stay.
See what else Tumblr and Yahoo have in the works: