Yahoo In Talks To Buy Hulu, Expand Its Online Video Presence


Much discussion has followed video streaming site Hulu after their longtime CEO Jason Kilar stepped down earlier this year. The site, a joint venture of Comcast, The Walt Disney Company and Fox, features a wide selection of movies and television shows as well as its own original content.

The trio have been trying to look for a buyer for its video streaming property since March and it looks like internet site Yahoo may be one of Hulu’s potential buyers. According to a report by All Things D, Yahoo CEO Marissa Meyer met with Hulu executives on possibly buying a part or all parts of the video streaming site. Sources have said little about Yahoo’s bid apart from saying that it’s in the process.

If the reports are true, it wouldn’t come as a surprise because Yahoo has been shifting towards online video content as of late. Last month, it took NBC’s “Saturday Night Live” away from Hulu and then announced at NewFront last week that it would be partnering with WWE, CNBC and Conde Nast as part of its efforts to create a full slate of original programming. Adding Hulu into the equation would significantly boost Yahoo’s efforts to compete with YouTube and Netflix. However, it failed at acquiring French video-sharing site Dailymotion for around $300 million because of objections by the French government.

Hulu currently has more than 4 million subscriptions under its Hulu Plus premium content label and last year boasted revenues of $695 million.

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