It seems like every week there is a new report claiming that YouTube is finally, finally ready to roll out paid subscriptions. Back in March, NMR even reported whisperings that gamer-centric multi-channel network Machinima would be among the first content providers to offer paid subs.
According to a report via the Financial Times that came out over the weekend, YouTube is dangerously close to pulling the trigger on their pay-to-view plan. Subscriptions, according to the Times, will be in the neighborhood of $2 per month for every channel you are subscribed to.
So, if the top 10 most-subbed channels each roll out paid content, you’re looking at somewhere around $20 per month. It’s not a terribly pricey model, but it is one that could easily get out of hand when viewed on a per channel basis.
It seems like YouTube is looking to harness the “iTunes effect,” which lures unsuspecting consumers with low individual price tags that quickly add up. And before you know it, you’re rolling shopkeepers so you can buy “Angry Birds Star Wars.”
In the Financial Times article, YouTube explained that they were “looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer.”
So there you have it — another day, another impending sign that in no time at all, we might be paying for excellent content like this: