Holy shit, he’s cracked the code …
YouTuber Anthony Nold has broken the “art of vlogging” down into a short, sarcastic, but-not-entirely-inaccurate series of cues, cuts and comments. And while he’s not the first to make a video of this nature, his submission adds to the discussion that fissures are beginning to show — is the “standard style” of vlogging getting tired?
Him making my radar influences me to speculate “yes” — enough people have tuned in and agreed with his style of thinking (via the “up vote”) that it stresses the early stages of a yearning for a new style of video blogging. What that new style is, I haven’t yet the foggiest idea, but it is coming. Media strategist Ryan Holiday had a brief skirmish recently over his “Jenna Marbles Paradox.” He was disappointed that YouTubers, such as Marbles, hadn’t progressed beyond a sort of basic style of vlogging — the style lampooned here. I countered that they hadn’t because they hadn’t needed to — Smosh, Jenna Marbles and many others are trending upwards at an increasing rate, adding subscribers faster now than they were in the past. “If it ain’t broke, don’t fix it” was the simplicity of my argument. Holiday attempted to counter in the comments and, perhaps, open a discussion, but I didn’t engage him because it was largely an unwinnable (for both sides) faith-based style of discussion. He feels YouTube videos ought to be “better” by now than they are; I felt they didn’t yet display the need to be — what’s more to say? I’m sorry YouTube isn’t living up to your expectations. We could disagree about game theory all night long, but it would be pointless (but, no doubt, incendiary and colorful).
What this video shows me, is not that the need for a new style has arisen, but that, like the first yellowing leaves of late summer, a change is imminent. Aphorisms like “if it ain’t broke …” and “Necessity is the mother of invention” aren’t popular because they’re catchy; they’re popular because they’re true. Soon the need for a new, smarter style of video blogging is going to emerge, and when it does, perhaps then, Ryan Holiday and I will both share a similar faith in the system.
For more on the future of YouTube, check out these links: