YouTube network Big Frame just announced that they will be partnering with the online fundraising platform Rally.org to allow their popular content creators to educate and raise funds through their YouTube videos. Big Frame creators MysteryGuitarMan, BrizzyVoices, AuParis and E-LizzieBooks have each chosen a different non-profit to support and will release videos to educate fans about these chosen social causes.
Big Frame’s Co-Founder and Head of Talent Sarah Penna comment in the partnership’s press release: “Giving back is part of Big Frame’s DNA. We already have seen great success with this type of endeavor on Rally.org, with Overly Attached Girlfriend’s $23K raise for SurfCamp. We’re excited to pair our creators with Rally.org in a more permanent fashion by leveraging their influence for good.”
Each creator will support a different cause, and upon the release of their charity-oriented YouTube video, a campaign on Rally.org to raise money for those charities will kick off as well. Other creators of the network are on board with the partnership and will be rolling out their own campaigns in the coming months. So far, four creators have announced their partnerships:
- MysteryGuitarMan (Joe Penna) will be working with Medic Mobile, a San Francisco-based startup that brings public health tools to developing countries.
- BrizzyVoices will be working with Operation Smile, a worldwide childrens’ charity that treats facial deformities such as cleft lips and cleft palates.
- AuParis is collaborating with Heifer International, an organization dedicated to ending poverty and hunger in long-term, substantial ways.
- E-LizzieBooks will be encouraging her fans to adopt pets through her local Atlanta Humane Society.
“We’re thrilled to partner with Big Frame in this mashup for good, charting new ground in online fundraising,” states Rally.org CEO and Co-Founder Tom Serres. “We think the alliance of two great brands will inspire additional content creators to produce more YouTube videos for what matters.”
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