Over the years, YouTube has had its fair share of criticism. From the moment the video sharing site was snatched up by Google, every update and redesign has been scrutinized by a skeptical audience just waiting for YouTube to expose its inner Skynet.
The launch of Cosmic Panda — a YouTube redesign so catastrophic that digital video journalist Fruzsina Eördögh referred to is as “… corporate ignorance and user steam-rolling.” — introduced creators to a brand new online video structure. Cosmic Panda was the Google-side of YouTube peeking through and announcing that things were changing. From that point, creators had two choices: (1) get onboard, or (2) write letters, start petitions and yell until you black out, but know none of those will bring the “old YouTube” back.
It was a brutal cycle, one made even worse by the fact that Cosmic Panda was simply a precursor to what Google really had up their sleeves. Whether you buy it or not, YouTube seems to be in full tilt towards turning the video site into a hub for solely top-tier creators, corporations and advertisers.
In a recent upload by creator Bryarly Bishop, the YouTuber echoes these concerns with “An Open Letter to YouTube.” The video, clocking in at around three minutes and thirty seconds, is a plea asking YouTube simply to consider the smaller creators who have been all but washed away by the new redesign.
Bishop explains: “YouTube, I’ve always thought of you as a website with content created by the people for the people. But, when you invest $200 million in less than 200 channels, most of which are made up corporations and when you redesign your website to hide smaller content creators while allowing channels already bloated with money to balloon further … I have to think I was wrong.”
Bishop’s plea is nothing new to the YouTube community, as for the past two years it has been glaringly obvious that the Google-owned site was shifting itself to offer television-style advertising opportunities. This, of course, translates into a viewing structure that favors tailored viewing over the channel surfing vibe of YouTube circa 2007.
Bishop adds in her upload: “YouTube, I know that the people in charge of your company may not ever watch this video. But, if you do, I hope it reminds you of the people who eight years ago took to their camera in an effort towards entertainment and made you the company that you are today and who you are currently ignoring in favor of big business.”
You can check out the video above and let us know what you think in the comments below. Are smaller creators dead in the water because of the redesign?
For more on YouTube’s content shift and the new creator landscape: