Netflix and Dreamworks Animation announced a deal that would bring more original animated series to the video streaming site, the Associated Press reported.
Netflix said that the deal with Dreamworks was its biggest deal ever for original programming and will consist of 300 hours of new series starting in 2014. Some of the new series developed for Netflix may be based on past and upcoming feature films like “Madagascar,” “Shrek” and “Kung Fu Panda.”
Ted Sarandos, Netflix chief content officer, told the Los Angeles Times: “This deal represents a major expansion of what’s already a phenomenal relationship, allowing us to bring beloved DreamWorks characters to the 40 countries where Netflix operates and setting the stage for us to innovate together as we expand into new markets.”
Besides Dreamworks’ new original programming, the deal will also bring content from classic characters like Rocky and Bullwinkle, Casper and Mr. Peabody and Sherman.
The animation studio is already developing a series for Netflix based on the upcoming film “Turbo” called “Turbo F.A.S.T.” They announced in February that the series will premiere in December.
Dreamworks CEO Jeffrey Katzenberg said the deal is an “unprecedented commitment to original content” in digital media.
In additional to its deals with Netflix, its other digital media ventures include acquiring YouTube teen network AwesomenessTV in May for $33 million.
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