FishBowl Worldwide Media has tapped no. 1 independent YouTube network Fullscreen to build a channel for their long-running television series “America’s Funniest Home Videos,” the company announced today.
Created by FishBowl chairman and longtime television producer Vin Di Bona, “AFHV” is a run-down of the funniest user-submitted homemade videos. The partnership with Fullscreen means that “AFHV” will expand to a new generation of viewers. Fullscreen will help optimize content, build “AFHV’s” audience and use the “AFHV” library of clips to create new content with their talent roster.
Bruce Gersh, FishBowl co-founder, said in a statement: “We are very excited to be collaborating with Fullscreen to market, engage and reach new audiences on YouTube. Consumers trust the AFV brand and with this partnership, we will be able to deliver a multifaceted curated channel that is unparalleled. Given Fullscreen’s deep expertise with content ID and industry-leading technology, they are the ideal partner to build a YouTube strategy and develop new content for all platforms.”
Other YouTube ventures under FishBowl’s control include the pet-oriented Petsami channel and baby and toddler channel Toddletale.
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