Instagram launched its talked-about video feature that lets users post 15-second clips and customize them with 13 different filters.
The app’s co-founder and CEO Kevin Systrom made the announcement this morning at Facebook headquarters, the company that bought the popular photo-sharing app for $1 billion last year. Updates for the Android and iOS systems are available in their respective stores right now.
Systrom told the audience about the new feature: “Everything we know and love about Instagram, but it moves.”
Besides longer video times and its iconic filters, Instagram unveiled the new Cinema feature for the iPhone. The feature would stabilize the video quality on the smartphone so videos won’t come out shaky and wobbly.
Unlike Twitter’s Vine video-sharing app, people who want to watch Instagram videos don’t need the Instagram app. They can watch videos without looping from the Instagram website or through social media networks when the video is shared.
Video on Instagram will certainly give Vine a run for its money. Not only does Instagram have 130 million users worldwide, but its standout features such as longer video, filters, video stabilization and no looping could attract more users to the app.
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