Instagram may soon branch out from its selfies and food photos base and add video content.
Techcrunch reported that the photo-sharing app will follow the path of Vine and launch its own video feature. Facebook, which owns Instagram, had been sending out messages to the media about a press event tomorrow and it’s there where they’ll likely announce the new feature.
As is common in the days leading up to a Facebook event, the company declined to comment on what it calls rumors or speculation, but did give invitees to the event this message as reported by ABC: “A small team has been working on a big idea. Join us for coffee and learn about a new product.”
Former Reuters social media editor Matthew Keys speculated from his source that the new Instagram video feature would be similar to Vine. Users can record and edit between 5 to 10 seconds of video from their smartphones or tablets and share it through the app.
With the similarities between the new Instagram video feature and the Vine app, it could mean strong competition between the two because of Vine’s rising popularity and Instagram’s large user base.
Facebook will make their announcement tomorrow at 10:00 a.m. PT/1:00 p.m. ET.
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