The video-sharing app Vine may have been one of the most talked about apps of the first half of this year. However, it looks like Instagram is stealing Vine’s thunder after parent company Facebook added a short video feature similar to Vine during a Thursday press event.
According to Ubergizmo, Vine’s positions in the download charts of many countries have slipped since Facebook introduced video for Instagram. In the United States, Vine dropped from being the second most downloaded iPhone app to the 7th in a matter of three days. In other iPhone markets, Vine dropped from 3rd to 10th place in Mexico and from 5th to 12th place in the United Kingdom.
Vine’s drop in the iPhone rankings comes as an Unruly Media study pointed out that the number of tweets containing a Vine link doubled from five every second in April to nine every second in the first three weeks of June, which included the week when Instagram’s video feature went live.
Meanwhile, users posting videos on Instagram have been growing tremendously since the feature’s debut last Thursday. Cnet reported that in the first 24 hours of Instagram video’s release, 5 million videos were uploaded to the site — peaking at 40 videos per minute. Another notable feat made possible through the Instagram video feature includes pop star Justin Bieber’s video that got more than a million likes on his account.
The first few days of Instagram video is only a glimpse into an ongoing battle between the two dominant short video apps, and it looks like Instagram has won the first of many rounds.
For more Instagram video, check out: