#JustTerrible?: Facebook Rolls Out Hashtag Feature

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Back in March, The Wall Street Journal reported that Facebook was planning on adopting Twitter and Instagram’s most iconic — or, in the words of NMR — “worst” feature: the hashtag.

That day has come. Facebook is channeling its inner Twitter by rolling out its hashtag feature to a select few users, the company announced in a press release. They will introduce hashtags to many more users in the coming weeks. The hashtag will serve to categorize and group conversations on the social media site.

Greg Lindley, Facebook’s product manager, elaborated on the social media site’s push for the hashtag in a statement: “Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion. When you click on a hashtag in Facebook, you’ll see a feed of what other people and Pages are saying about that event or topic.”

He added that users can find hashtags (e.g. #NBAFinals, #E3, etc.) through the search feature and also click on hashtags from other platforms like Twitter and Instagram.

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