NBC will be streaming many of the highlights of the 2014 Winter Olympic Games in Sochi, Russia, but they won’t be using YouTube’s services this time around.
Sports Business Daily reported that NBC, which holds the United States Olympic broadcasting rights, chose not to partner with YouTube and is looking to develop its own content management system. It is unclear if NBC will create a video player for their Olympic Games coverage.
During the 2012 Summer Olympic Games in London, NBC and YouTube broadcast more than 3,500 hours of coverage and counted more than 231 million total streams. Visitors streamed more than 20.4 million hours of video on the NBCOlympics.com website.
Many, however, criticized NBC for not streaming the opening and closing ceremonies live on its dedicated Olympic Games website and on television, and also for their unreliable streams of other events. NBC’s lack of live coverage for the ceremonies prompted many internet users to watch unauthorized streams from the BBC and other international broadcasters. Despite the complaints, NBC executives said at that time that they were pleased with their partnership with YouTube.
Now that the NBC/YouTube partnership has ended, NBC will definitely need a video partner to drive traffic to its Olympics website in time for the Sochi games, which will run February 7-23, 2014.
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