Myspace is BACK! And they just spent $20 million on an ad campaign to announce it. My only question: Now that they’re done with this initial ad, what are they going to do with the other $19,999,999.00 that they should have left?
This is the most generic commercial I’ve ever seen! This is the “Ralph’s plain wrap brand” of advertisements. As a former ad major, this commercial hurt my soul with its insipid banality. What made this uniquely Myspace? Pharrell messing with a crane-mounted video camera? This is doubtlessly the pitch meeting for this shit-stained wretch of a commercial that almost makes the Facebook stuff look clean by comparison: Ad Girl: “Hey, bands used old Myspace. Oddballs and skaters used old Myspace. People who like to break stuff and/or stand against the wall used old Myspace…” Ad Guy: “Fuck it. Throw ‘em all in together. It will be like a random party… but in limbo … and that high-pitched black guy will be there. Yeah, people will eat this shit with their fingers and beg for seconds.”
This is, quite simply, awful. I promise I’m not some anti-fun person. I’m not going to justify myself; just know that if you had a party like this, you wouldn’t want me there because I would get waaaay too drunk and use the “C word” as a pejorative. Losers like me love rowdy parties — and yet, this looks like a suckfest full of assholes made by the sort of assholes who go for gin-based drinks on rooftop bars. C’mon, Myspace. I’m here, I’m willing. Use your visuals to give me a reason to want to try to come back.
For more web-based advertising, check out these links:
Innovative Research Lab Opens With Claims To Help Brands Go Viral
Gillette and ‘Man of Steel’ Video Campaign Drops Some Next Level Marketing Steeze
[…] them … it’s like denying a dying man a drink of water. Next you’ll be picking on Sizzler or Myspace. Apparently there’s a million of you (somehow I doubt you have anywhere near that number, but […]
[…] video, with its fantastic animation and cool aesthetic is the sort of thing Myspace wishes it was doing with its ads. And while it looks simple enough, Harold Anthony of Jump Off TV, creators of the video, admits […]