StyleHaul and Maybelline New York have revamped their web series “Maybelline Recreate the Runway” to feature popular fashion vloggers remixing high fashion looks found on the catwalk. The series, which launched yesterday, will release a new video every week and feature four of StyleHaul’s most popular fashion vloggers in each episode.
The “Recreate the Runway” series originally premiered in the spring of 2012 and recapped the major fashion moments of the season’s hottest runway shows. Now the weekly series will be taking runway looks and finding affordable and chic alternatives that budding fashionistas can afford on any budget. With more and more people turning to YouTube for fashion and beauty advice, major fashion and cosmetic companies are seeing the need to appeal to the YouTube community in order to keep their product relevant to a young audience.
“People are turning to YouTube as their daily destination for advice on beauty, style and fashion. In fact, more than 120 million how-?to and beauty videos are watched on YouTube each day,” stated Suzanne Szostak, Head of Engagement Programs, YouTube in a press release. “By working closely with creators on YouTube, brands like Maybelline New York can create videos that resonate and entertain our audience of avid style enthusiasts.”
Since its founding in 2011, StyleHaul has become one of YouTube’s largest video and content creators within the realm of fashion and beauty. But they aren’t the only content creator choosing to use prominent fashion vloggers in their videos, however — they are following in the footsteps of Club Monaco, the Ralph Lauren-owned fashion brand that recently released their lookbook to Tumblr using popular fashion bloggers as models.
Remix the catwalks hottest looks every Monday with a new episode of “Recreate the Runway” on StyleHaul’s YouTube channel.
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