YouTube Rolls Out InVideo Programming For Its Mobile Apps


YouTube launched InVideo Programming in October, which lets content creators feature a video throughout their channel. Similar to annotations, InVideo Programming alerts viewers about popular videos by adding a thumbnail to the bottom corner of the screen during an already streaming video. This helps channels drive more watch time and keeps viewers looking at more content.

YouTube announced Thursday that it has rolled out InVideo Programming for its Android and iOS apps. For instance, if a creator wanted his viewers to watch his latest vlog, he could alert viewers who are watching any of his videos on mobile or desktop about it through an annotation on the bottom corner.

Besides launching InVideo Programming on YouTube apps, Call to Action overlays, which suggests viewers like a Facebook page or subscribe to a channel, will also be made available on mobile devices.

For more information about how to do InVideo Programming, check out the NMR article about it here.

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