YouTube Royalty AHMIR On Being The Self-Described ‘Princes Of R&B’ [INTERVIEW]


YouTube R&B group AHMIR are performers with deep roots connecting them to the forebears of commercial R&B. The group consists of four members much like R&B luminaries Boyz II Men, whom you may remember whispering sweet nothings in your ear circa 1988.

Each member of AHMIR also sports a stage name tailored towards their particular persona in the style of R&B groups Jodeci and 112. They are a group who are consciously aware of the rich and complex history of R&B, which you can hear in every one of AHMIR’s harmonized ballads or smooth-as-silk jams.

But while AHMIR has ties to their past, they are anything but anchored to the traditional music industry structure. As breakout stars on YouTube, AHMIR has gained a rabid digital fan base which helped bag an appearance on “Late Night With Jimmy Fallon” performing alongside legendary group The Roots.

Giving themselves titles like “the princes of R&B” and “the number one most popular R&B group on YouTube,” AHMIR have no doubts about their talent. To see if they were the real deal, NMR caught up with members Sing-Sing and Mr. Jones to decide once and for all if the hype is to be believed.

For the full video interview head over to page 2 here.

“Ahmir” is Arabic for “prince,” and I was reading on your bio that you guys consider yourselves the princes of R&B. Do you think that is true? Are you the new princes of R&B?

Sing-Sing: We say that because there are a lot of people who are rushing to get to the top of their lane. They want to be number one, they want to be the kings and queen of hip hop, R&B, all of that. We feel like we’ve found a steady lane for ourselves, and we’ll eventually get to the level of king royalty, but right now, we’re holding it down as the young princes of music here.

What exactly does that title mean — the prince? Not the king, but the prince, what does that entitle?

Mr. Jones: The princes entitles that we recognize our talent and recognize that there is room to grow, there is room to learn from the people that have come before us, the kings, and you know, we would like the be the heirs to the throne, but we are humble enough to accept that there is room to grow, there’s lots to learn inside of music itself and the music business ultimately for us to get where we want to get.