Digital network ZEFR, after recently launching a BrandID platform, have announced a new way to track and analyze fan-uploaded movie trailers. Known as Trailer Report, the data collection program is designed to measure the true analytics of any movie trailer.
Given that many trailers online are either fan-made or not official in some capacity, Hollywood is left with only a small window of analytics curated from studio-released movie trailers. Trailer Report, in an effort to gather accurate data, will measure likes, dislikes, views, comments and other analytics of official movie trailers as well as the thousands of fan made contributions online.
Already, the first Trailer Report, which gathered data over five months, has discovered a variety of amazing statistics surrounding online movie trailers both studio-sanctioned and otherwise.
According to the report, among the trailers released so far in 2013, “Fast and Furious 6” was viewed the most coming in at 105 million views. Additionally, Trailer Report analyzed the engagement levels of various trailers and discovered that once a trailer exceeds the 2:30 mark, views typically begin to drop off.
Additional findings include:
– 98 percent of online video views for “The Lord of The Rings” franchise came from fan-uploaded content.
– The “Batman” franchise owes 96 percent of its views to fan-uploaded content.
– Dwayne “The Rock” Johnson was the most-viewed actor on YouTube receiving over 134 million views split between various trailers.
– Gwyneth Paltrow was the most-viewed viewed actress on YouTube with 59 million views.
Trailer Report will also appear in The Hollywood Reporter and offer weekly analytics on the most popular trailers online.
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