British-based electronic dance music YouTube network UKF is collaborating with multi-channel network Collective Digital Studio to expand its reach beyond its 5.6 million subscribers across many channels.
The partnership means more content and videos from UKF as well as more brand deals that would help independent electronic musicians and record labels. UKF and the Collective will introduce a consistent programming schedule and expand its channel to include more music videos, interviews and other electronic music-related content.
Discussing his company’s partnership with the Collective Digital Studio, UKF co-owner Luke Hood said in a statement: “With UKF I’ve always had the goal of exposing independent Electronic musicians to the world. With this partnership I wish to further support artists and labels by securing funding from brands in order to support new videos, albums, remix projects and live performances in a manner in which both the advertiser and musician wins.”
Hood founded the UKF brand in April 2009 as a way to share electronic music with his friends while studying in college. Originally made up of the UKF Drum & Bass channel and the UKF Dubstep channel, UKF has grown to five YouTube channels to house the growing amount of live and recorded electronic music content. UKF is also involved in producing events, selling merchandise and producing mixtapes and podcasts.
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