‘London Real’: Long-Form Video Interviews of Futurists, Hip Hop Preachers, Drug-Runners, Others, But NO to Justin Bieber [INTERVIEW]


Frustrated with his job in finance in the City of London, Brian Rose quit nearly two years ago because the work culture became too depressing for him, and he wanted to find a way to communicate his ideas to the rest of the world. The California native and Nic Gabriel started the YouTube interview series “London Real” as a way to showcase the human experience. Rose seeks out the most eclectic and fascinating characters the city of eight million has to offer.

In his weekly hour-long podcast, Rose, along with a special guest host, interviews an eclectic range of guests. Some of the people he’s interviewed in the past couple of years include futurist Jacque Fresco, author and entrepreneur Tim Ferriss and professional drug-runner Howard Marks. The show’s tagline is “It’s About The Journey,” and Rose emphasizes his questions on how the subjects got to where they are today and what lessons they’ve learned from their life’s journeys.

NMR talked to Rose about his series and why his series is better suited as long-form content instead of the short clips that dominate YouTube.

You’re originally from California. What brought you to London in the first place, and what do you love about the city?

Brian Rose: In every other city I’ve lived in, sooner or later it kicked my ass — New York, Chicago, Los Angeles. Maybe it’s because I struggled in my 20s like we all do, I’m not sure. But as soon as I moved to London at 31 years old something changed, and I’ve always found success and open-minded people here. It is the one true international city, and now I’m proud to be a British citizen. Without London there is no show; it is an unseen yet quintessential part of the equation.

Why leave a high paying job in finance for hosting a YouTube series?

Ha ha, you sound like I had a plan! No sir, I left finance because no amount of money could fill the depressive void of dragging my carcass into the City every day. I started “London Real” on a whim, as a way to communicate to the world, explore new ideas and in some strange way attempt to exorcise my own demons. In fact sometimes I think the show is just one long psychotherapy session I’m not directly paying for! (or am I?) And this has never been a business, and hopefully it never will be.

Your channel’s tagline is “It’s About The Journey.” What’s behind the tagline, and how does it relate to your interviews for the channel?

In the City I felt like the movie “Fight Club” — working a job I hated to buy shit I didn’t need. The more I realize that accomplishing your goals is only a small part of the human experience, the more I appreciate being present and living in the moment.  

We need to recognize the value of the journey and talk about real issues like our show “Understanding Islam” or our personal experiences with the psychedelic medicine Ayahuasca or even when we hit Oxford Street to pick up girls in broad daylight. Does that make some people uncomfortable? Yes, but it’s real.