The impossibly dreamy and charismatic British boys of One Direction just set the performance bar a notch higher after their new music video “Best Song Ever” notched 10.9 million views in 24 hours, making it the fastest viral video on Vevo ever. Of course, before we get ahead of ourselves and start talking about the hallowed hall of Vevo records, we’ve got to remember that the previous record was for Miley Cyrus’ “We Can’t Stop”which achieved 10.7 million views just a few weeks ago. And it doesn’t come close to the record for most views on all of YouTube in 24 hours (38,409,306 views) — that distinction is held by Psy’s “Gentleman.”
But the achievement is impressive nonetheless and is a major feather in the cap for online music service Vevo, who finally sorted out some of their financial issues with YouTube. It also helps of course that it is a catchy song with a fun video. I’m betting these boys hold this honor for a while.
For more YouTube record-setters, check out the following links: