Facebook is currently in development of a VIP-only app that will allow public figures to better connect with their millions of fans. According to All Things D, the app is still in its early stages and being tested on a small group of celebrities. The VIP app will allow social media-engaged celebrities and their managers to better monitor and engage with fans on Facebook.
A Facebook spokesperson commented to All Things D, saying: “We are currently testing some mobile features designed to help public figures interact with their fans. We are testing these features with a small group of partners and will share more details should we roll it out more widely.”
With the app providing a simple means of communication between celebrities and their fans, Facebook hopes it will be an incentive for celebrities to share their breaking news in their Facebook statuses instead of on Twitter or the tabloids. The app will only be available for celebrities, and dates for its release have yet to be announced.
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