Google Talks To The NFL: Will Live Football Games Come To YouTube in 2015?


The first games of the 2013 NFL season are only a few weeks away, and if fans are looking for live games away from their TV, they won’t find it on YouTube.

However, meetings between Google executives and the NFL may yield live streams of football games in the future. According to All Things D, Google CEO Larry Page and YouTube content head Robert Kyncl met with several executives from the league, including NFL Commissioner Roger Goodell, to discuss the future of NFL broadcasting, including its Sunday Ticket subscription package. Currently, DirecTV has the rights to the $1 billion package, which lets viewers watch as many season games as they want (and “Football on Your Phone”), and their deal expires at the end of the 2014 season.

Both NFL and Google executives have been quiet on the meetings, and Brian McCarthy, the NFL’s vice president of corporate communications, told USA Today’s For the Win blog via email: “Members of our office meet often with innovative leaders in Silicon Valley and around the world. We are constantly looking for ways to make our game better on the field, in the stadium and for fans. We are not commenting on any specifics of the meetings.”

If Google gets the Sunday Ticket deal, it would definitely make YouTube a serious source of sports content. YouTube currently has deals with Major League Baseball, Wimbledon and the International Hockey Federation to broadcast live content, but none have the ratings and the audience of the NFL. Live streams of NFL games on YouTube would ensure more revenue for Google in the long run through subscriptions or increased advertising revenue.

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