‘House of Cards’ Star Kevin Spacey Urges TV, Film Industries To Embrace Online Video, Consumer Choice

In his address to the Edinburgh Television Festival, Oscar-winning actor and Netflix’s “House of Cards” star Kevin Spacey urged the entertainment industry to take advantage of consumer interest in television shows like his, which are eclipsing movies as a source of character-driven dramas.

British newspaper The Daily Telegraph quoted Spacey as saying: “[In 1990] the film industry didn’t believe that television could ever become its biggest competitor. I do not think anyone today 15 years later – [in terms of character driven drama] can argue that television has not indeed taken over. The warp-speed of technological advancement – the internet, streaming, multi-platforming – happens to have coincided with the recognition of TV as an art form.”

The Associated Press reported that Spacey also told the entertainment industry to embrace consumer choice and cited “House of Cards” as an example of success by giving viewers the freedom to watch what they want, when they want.

He said: “If they want to binge — as they’ve been doing on ‘House Of Cards’ — then we should let them binge.”

Spacey told the audience that it doesn’t matter if viewers watch a movie on their iPad or watch a television series on their laptop, it’s the content of the story that matters. He said that creating content that viewers can enjoy wherever they want should be a priority for the entertainment industry.

He added: “The labels are useless – except perhaps to agents and managers and lawyers who use these labels to conduct business deals. For kids growing up now there’s no difference watching Avatar on an iPad or watching YouTube on a TV and watching Game of Thrones on their computer. It’s all content. It’s all story.”

You can watch highlights of Spacey’s speech at the Edinburgh Television Festival in the video above.

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