Tastemade, the multi-channel YouTube network dedicated to food, has received an additional $10 million in additional venture capital funding from The Raine Group to expand its reach as well as explore new platforms to where creators can make their videos.
According to TechCrunch, the multi-channel network has more than 12 million unique visitors and more than 100 channel partners.
Besides its YouTube presence, Tastemade recently launched a mobile app for the iOS platform that allows users to create their own video restaurant or food reviews to share on social media sites. The app makes it easy for smartphone and tablet users to create their reviews through a step-by-step process that helps them make a video from beginning to end. Other features on the app include b-roll, filters and a soundtrack.
The company’s founding team includes former Demand Media executives Larry Fitzgibbon, Steven Kydd and Joe Perez. Fitzgibbon told Fortune magazine that their outlook on YouTube is promising and that they want to make Tastemade the “Food Network for digital platforms, globally.”
He added: “We are enthusiastic about the YouTube platform. We see the mobile app as an opportunity to own our own distribution and to have more control over advertising.”
Some of the shows under Tastemade include “My Cupcake Addition” and “One Pot Chef,” and according to Fortune magazine, the multi-channel network has a 7,000-square foot studio near Los Angeles where they feature test kitchens where creators can film their shows.
For more food on YouTube, check out: