Hashtags on Twitter are important in reaching out to the right group of people on the microblogging site. However, brands and individuals are left wondering which hashtag is right for them.
Twitter UK released an infographic showcasing the best practices for using the hashtag feature. Some of the highlights in the flowchart include integrating the hashtag as part of an advertising campaign, making the hashtag topical in the news and ensuring that the hashtag has lasting value.
Gordon McMillan, editorial manager of Twitter UK, explained that brands don’t need too much effort if they’re already using a hashtag that people are using: “If people are already using a hashtag, and having conversations, part of your work is already done. All your brand needs to do is ensure that when it joins that conversation it is adding value.”
See what brands can do with their hashtags in the flowchart below:
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