For people who work in or around the fringes of YouTube, there is a general stigma surrounding speaking ill of the video-sharing site or its partners. But if we’re being honest with ourselves, YouTube, after launching the partner program, was flooded with tons and tons of terrible content posted by folks looking to get rich. Yes, the partner program in many ways cheapened YouTube, and yes, that means although some creators are rich and famous, the majority of partners on YouTube are putting out real bad content.
For many, this is a frustrating situation simply because we are tired of hearing creators who make shot-for-shot PewDiePie knockoff videos complain about how YouTube isn’t supporting their “careers.”
Tim Schmoyer chimed in on this very debate yesterday during a segment of his Tuesday YouTube video news program. “I almost think it would have been better if YouTube never established the YouTube partner program in the first place,” Schmoyer says.
He goes on to explain that YouTube was once a place full of creators creating simply for passion: “I’m not saying that [passion on YouTube] doesn’t exist anymore, it certainly does. But, that seems to be drowned out more and more by people getting into the space because there is money here and they’re just trying to make a buck.”
Schmoyer explains that this trend of complaining that YouTube isn’t paying creators enough is akin to someone voicing that they aren’t getting paid enough to flip burgers at McDonalds. “Go get a job someplace else,” Schmoyer says. “If you feel like your burger flipping skills are more valuable than what you are currently getting paid then you have two options: one, you can go someplace else and get market value for those skill that you actually have, or two, your skills aren’t actually worth what you think they are.”
It is a really brilliant point Schmoyer is making here, which is that YouTube, much like chess, seems to the layman easy to pick up, but is actually very hard to master. “This guy just points a camera at his face and plays ‘Minecraft’ and is famous? I can totally do that,” is the often incorrect thought process. Sure, what PewDiePie does seems simple, but in fact, a successful YouTube channel is a perfectly timed recipe of dedication, knowledge about the industry, some SEO skill and lots of luck.
Schmoyer caps off his self-described “rant” saying: “Rather than just complaining about it, go out and actually do something about. Figure out other ways to monetize your audience on YouTube. Get creative and solve the problem for yourself rather than just complaining about YouTube and thinking that they owe you something because YouTube doesn’t owe any of us anything.”
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