UPDATE (10/23/13 19:22): Talked to YouTube — Gaga will definitely be performing and the show is looking to be a lean 90 minutes. Good work, YouTube!
If you’ve been actively watching NMR for the past two months, it will come as no surprise to you that YouTube is hosting its first (of what they hope to be annual) YouTube Music Awards on November 3. Of course, if you haven’t been able to find any mention of it on our site (it was hidden like a goddamn Easter Egg so only the real NMR fans would know), well, let us introduce you.
Hosted by Jason Schwartzman (the hairy kid from “Rushmore”) and comedian/musician Reggie Watts, it will be broadcast out of New York and utilize a “global stage.” What does that mean? Perhaps it means that YouTube is trying an avant garde approach to performance spectacle by having the artists (allegedly including Eminem and Lady Gaga) perform on stages all over the world and merely beaming their performance in via web cam. Perhaps it means YouTube was just too cheap to get everyone together — only time will tell. What is known is that M.I.A., Avicii, Tyler the Creator and Walk Off the Earth will be amongst the performers live at the venue.
The official list of first-ever nominees dropped today though and that’s certainly worth considering. There were a few surprises — mainly the relatively few categories for nominations (only six!), and the blending of mainstream and YouTube acts. Can Epic Rap Battles stand pat against the likes of Eminem, Macklemore, Justin Bieber, Katy Perry and others? Hell, can Demi Lovato? Again, time will tell — and, I suppose, you the viewers will tell too. See, the nominations were created by the amount of likes, shares, and subscriptions to these artists over the last 12 months. The winners will now be determined by your likes shares and subscriptions from this day until the big event. Additionally, you can search YouTube.com/musicawards or “YTMA” on YouTube to place votes that way. May the most popular, and therefore best, artist win.
The 2013 nominations are:
Video of the Year:Honoring the world’s most loved music videos, these nominees represent the videos with the most fan engagement on YouTube over the last year.
– Epic Rap Battles Of History “Barack Obama vs Mitt Romney”
– Demi Lovato “Heart Attack”
– Girls’ Generation ”I Got A Boy”
– Justin Bieber (feat. Nicki Minaj) ”Beauty And A Beat”
– Lady Gaga ”Applause”
– Macklemore & Ryan Lewis (feat. Mary Lambert) “Same Love”
– Miley Cyrus “We Can’t Stop”
– One Direction ”Best Song Ever”
– PSY “Gentleman”
– Selena Gomez “Come & Get It”
Artist of the Year: Honoring the acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed to artists on YouTube.
– Epic Rap Battles of History
– Justin Bieber
– Katy Perry
– Macklemore & Ryan Lewis
– Nicki Minaj
– One Direction
– Taylor Swift
List continues on next page …