Top YouTube creators, with their multitudes and multitudes of amazing talents, attract millions of young fans to their channels and are now routinely heralded as the world’s next generation of surefire world-class entertainers — mostly by NMR, since other mainstream entertainment magazines still toe gate-keeper party lines by giving press to old, unexciting talents like writer Cormac McCarthy. Um, hello, our generation has a little someone named “SHANE DAWSON” — ever heard of him? He writes his own stuff too …. I think. Who names their child “Cormac” anyway? “Shane” is so much more respectable – doesn’t sound like he was raised on an Idahoan duck farm. Take that, Cormac McCarthy! Alan Van – 1, Cormac McCarthy – 0, Shane Dawson – 1 billion.
And so when it comes to more serious recognition for YouTubers, we here at NMR say, “It’s about damn time!” And so we were all delighted when according to CNET, who recycled a YouTube cat videos joke in their headline that I clearly originated last week, the Academy of Television Arts & Sciences have decided to award YouTubers with an Emmy. You heard right: And the winner of the Emmy is … YouTube! Engineers! Hooray!
According to YouTube, 6 billion hours of videos are watched by 1 billion people every month, and YouTubers upload an average of around 100 hours of videos per minute. Because YouTube handles all that so well, they’re earning the Emmy on the merits of Hydra, their parallel media transcoding engine (it does exactly what it sounds like it’s supposed to do); Viper, their processing framework; and finally, their Content ID platform, which automatically flags videos that infringe on copyright – a platform which has faced no controversy at all.
Back in August, the Academy did bestow an Emmy upon web series “The Lizzie Bennet Diaries,” a modern day adaptation of Jane Austen’s “Pride and Prejudice.” Of course, NMR had it covered with our interviews with producer Bernie Su, cast and crew, and the principal cast.
So what’s next for YouTube? Hopefully, we will be hearing “Pulitzer” and “YouTube” together in the same sentence in the near future – the near future being this sentence: a YouTuber will not win a Pulitzer for his work on YouTube.