Make some room, Spotify, Rdio, Pandora, Rhapsody and every … single …. other … digital music service. Billboard broke the news yesterday that YouTube is set to soon unveil their own paid music subscription service. Plans for the service were reported as early back as May.
YouTube’s music service is set to go live at the end of this year and as early as next month. The service will be free but will have a premium level offered at about $10 a month that offers users unlimited access to YouTube’s music videos and parent company Google’s vast catalog of tracks without any ad interruption. Users would also be able to store videos offline on their smartphones and tablets to watch later, according to the New York Times.
The service would be mainly geared toward mobile, although it would be accessible through a browser as well. This comes on the heels of Google’s announcement that YouTube traffic on mobile is up from 25 percent last year to 40 percent this year.
The move is a smart one for YouTube, which is already the most popular platform to listen to music for teens and young adults, even above radio. The free component of the YouTube music service will shore up even more listeners for the company, which is likely their biggest goal (toward world domination), while the paid premium tier will likely be a low-pressure blandishment early on for those users who want more.
A spokesman for YouTube said in regard to the news: “We’re always working on new and better ways for people to enjoy YouTube content across all screens, and on giving partners more opportunities to reach their fans. However, we have nothing to announce at this time.”