Congrats, mid-tier and above YouTubers , you can now start charging subscription fees of as little as $0.99 for your new channels! YouTube creators with 10,000 subscribers or more now have the opportunity to immediately turn away droves of old and new subscribers without having to wait the several agonizing years’ long process of becoming a washed up internet celebrity to do the same.
YouTube announced yesterday on their blog that they are expanding paid channels to “eligible partners in good standing” (which now excludes you, Joey Graceffa. Part of YouTube’s “good standing” guideline specifically prohibits creators from calling people fat, lazy sluts.). In addition to creators in Australia, Brazil, Canada, France, Japan, South Korea, Spain, the United Kingdom and the US, YouTube also now allows creators from Mexico to participate, presumably under major threat of the churro embargo Mexican President Enrique Nieto said he was going to sign because his favorite YouTuber, Werevertumorrow, wasn’t making enough from Adsense.
One teeny, tiny detail to note is that the paid channel has to be a new one – creators can’t just start charging for their existing one. Sifu Alan advises creators: This may be a good chance for you to experiment with what kind of content truly, literally sells with your audience. Start up a new channel and throw new shit up there – it might stick, help your learn your craft better, and also make you more dinero at the same time.
Of course, it seems like just last week that I covered paid subscriptions being the Carrie White of YouTube High. If I remember correctly, Alchemy Networks CEO Peter Griffith said that YouTube subscriptions are “still a long way off from being a viable business model” and that “most of us are not happy with the numbers we’ve seen.” My memory is a little fuzzy, though, so don’t hold me to any of what I just wrote.
The revenue split has been confirmed by a YouTube spokesman to be similar to the advertising revenue one, which means creators will be keeping a small majority of their money. All in all, this is part of Google’s process of trying to make the YouTube ecosystem more sustainable and competitive to television. Whether it works remains to be seen. Also, how I can edit/write 50 more articles about YouTube subscription models being unpopular, remains to be seen.