Starting with a Twtich channel that launched simultaneously with the news, Machinima stated that it would focus on bringing its live and esports content to Twitch, a video gaming website known for covering and streaming esports and that attracts over 45 million unique visitors a month, according to their press release.
The partnership between the two gaming companies will give Machinima another outlet outside of YouTube — on which their channel is the most viewed ever — for their content while giving them a more dedicated platform for their live content. For Twitch, the influx of new content from Machinima will presumably help them further their dominance of the live streaming video gaming space while also shoring up their original programming content. Aside from offering live content and monthly major events, Machinima is planning to offer more a dozen new original shows on Twitch.
Machinima co-founder and CEO Allen DeBevoise said of the partnership: “This partnership is a huge step forward in extending Machinima’s reach to other platforms to ensure our audience can consume our programming where and when they want it. Machinima and Twitch both have massive, passionate, and engaged audiences, and I’m excited to collaborate with Twitch to evolve and shape the future of live-streaming.”
Twitch CEO Emmett Shear added: “Twitch has established itself as the live-streaming platform of choice for the video game ecosystem, spanning publishers, developers, and media outlets to casual and professional broadcasters. Having Machinima’s top-notch content on our platform helps cement Twitch as the premier destination for the world’s best video game entertainment.”