Today, digital music distributer TuneCore announced a partnership with Indmusic, the biggest music multi-channel network on YouTube.
The partnership will give TuneCore’s mostly independent artists (around 116,000 total) the ability to gain revenue from Indmusic’s music monetization services on YouTube.
Indmusic’s main function for TuneCore’s artists will be their proprietary Content ID system that will identify YouTube videos that contain a TuneCore track, of which there are more than 290,000. Copyright is then claimed on behalf of TuneCore by Indmusic, and ads are then placed against the video from which TuneCore artists would receive 80 percent of the money generated for sound recording royalties and 90 percent of composition royalties, with the rest being split between TuneCore and Indmusic.
TuneCore President and COO Scott Ackerman explained his company’s aim: “TuneCore is uniquely positioned to help artists protect their music and find opportunities to generate revenue on YouTube. Over the past months, we’ve spoken with hundreds of our artists to understand deeply how we can best help them succeed in the YouTube marketplace. We want our artists to earn the money that is rightfully theirs from YouTube when others use their music in videos.”
TuneCore was founded in 2005 and gives artists the ability to distribute their tracks to download and streaming sites like iTunes, Spotify and Amazon MP3Their clients have earned over $330 million on over 4 billion downloads.
Indmusic was founded in 2011 and were responsible for the monetization of Baauer’s viral hit “Harlem Shake” earlier this year. Their network currently represents 288 artists and labels on YouTube that collectively bring in nearly 100 million views monthly.