Okay, so this happened …
I wasn’t going to bother with this video, because I see it as just another loudmouthed celebrity popping off at “the establishment,” but it’s been gaining some traction, so I don’t want you to think I didn’t know it was out there.
If you haven’t watched the clip, it’s hip hop innovator Tyler, the Creator telling YouTube it can go f**k itself on the red carpet at the YouTube Music Awards because YouTube should be focusing on the brands within itself instead of catering to mainstream stars like Justin Bieber and Katy Perry. It’s somewhat ironic because, in this post-MTV music video world, where do people go to watch the videos of these mainstream performers? Yeah, YouTube. Not to mention that Justin Bieber is the ultimate YouTube celebrity. I get where he’s coming from in a sense because yes, it would be a beautiful thing if YouTube just kept to its own little corner of the media world and did its own thing, but that’s not really how you grow as a brand, is it Tyler?
He should understand this principle better than most, as he is getting paid to perform at the YTMAs and also promoting his new movie in the same breath. Brand diversification and growth, Tyler — like having an MTV show when you are an “independent artist.” In order to grow as a global brand, Tyler must attach himself to other established brands in order to gain the attention of the masses. YouTube is doing the same f**king thing. Yes, Katy Perry, Eminem and other mainstream artists were nominated (and won), but I noticed Destorm and Lindsey Stirling taking home awards as well, so can the fake politics and cash your YouTube paycheck.
Here are other fake politics on display: