Announced today, William Morris Endeavor (WME) has signed YouTube duo the Fine Bros.
Benny and Rafi Fine, who make up the sibling pair, have amassed nearly 6.5 million subscribers and over 1 billion views on their flagship YouTube channel since their start on the online video platform in 2007. They are responsible for writing, producing and directing popular YouTube shows such as their “React” series (“Kids React,” “Teens React” and “YouTubers React”) and “MyMusic.”
The signing should prove to be a boon for both WME and the Fine Bros: WME, the largest and most diversified talent agency in the world, will now represent two of the most ubiquitous video creators on the internet, adding to their already sizable stable of YouTube talent which includes Felicia Day, Ray William Johnson and Kingsley; the Fine Bros. will have better inroads to opportunities in film and television, traditional markets that YouTube creators are keen to enter.
While now being represented by WME, The Fine Bros. are still signed to multi-channel network Fullscreen on the online video front.