In the deal, the Canadian company known for its hidden camera pranks and comedy festivals will have their YouTube channel managed by Maker Studios. Just For Laugh’s main YouTube channel houses the brand’s hidden camera pranks and has over 3.7 million subscribers and over 1.2 billion views, making it one of the largest comedy channels on YouTube.
In addition to managing Just For Laughs’ channel, Maker will create a Just For Laughs website using technology from the recently-acquired Blip platform. As well, Maker will also create a new YouTube channel that will utilize stand-up footage from Just For Laughs’s namesake annual comedy festival held in Montreal. On Just For Laughs’ end, the comedy giant will work jointly with Maker in creating shows for their comedy festival to feature Maker talent.
Chris M. Williams, chief audience officer for Maker, said in a release: “Comedy is one of our key verticals, and this partnership will allow us to bring Just for Laughs’ hilarious content to a global audience of online viewers, and work together to create opportunities for the next generation of comedians to develop original programming at the annual festival.”
The deal between the two companies will allow Just For Laughs to further use and monetize off of the comedy brand’s large video archive of TV and live content, while Maker will be able to place more content under their management and have their current comedic talents and verticals boosted by the Just For Laughs brand.