Earlier this year, Nintendo enforced copyright on YouTube play-through videos of their properties, angering gaming vloggers and viewers alike. This time, however, the video game company isn’t the one to blame.
Because of the copyright suit brought on by the National Music Publishers Association against Fullscreen in August of this year, YouTube stepped up its sweeps of its huge library of uploaded user videos against its Content ID filter for copyright violations, a process that is still ongoing and accounts for this latest round of copyright flagging. The NMPA suit against Fullscreen is rapidly shaping up to be a landmark case for the online video industry, having already seemed to factor into Song Music’s reasoning for their recent take-down of Bart Baker’s Lorde parody video. YouTube, of course, doesn’t use its own manpower to review any videos flagged by its Content ID system, which leaves videos that would otherwise be vindicated by human judgment and context still flagged.
Videos that have been flagged by Content ID for violating Nintendo’s copyrights will have their monetization revenue go to Nintendo instead of being blocked, an option that Nintendo elected for as a YouTube partner themselves.