Starting at the 5:30 mark, Philip DeFranco raises one of the most astute metaphors I’ve ever heard for YouTube — that of the alcoholic father. “We don’t know if he’s going to take us to Disneyland or slap us in the face or both,” he says of the video site. Apparently after having spent the last seven years of his life on YouTube, he’s learned to expect the unexpected.
DeFranco doesn’t go so far as to say that YouTube is dying, despite titling the video “The Death of YouTube …,” but the implication is there and heavy. Speaking in reference to the rash of copyright skirmishes over the gamers’ channels, Defranco points out that he’s been shifting his properties away from YouTube and that has been working out for him, but a lot of other channels “don’t have a plan B.”
It’s interesting times for not just the gamers, but all YouTubers who make their bread-and-butter with copyrighted material — associated with an MCN or not. It’s interesting to think that, in a few years time, not only will the YouTube landscape be completely changed, but there might not be a YouTube at all. We can laugh about it now, but think back to when Myspace or, say, Groupon was a force to be reckoned with. I’m paraphrasing Ferris Bueller (née John Hughes) when I say, “Life moves pretty fast. If you don’t stop to look around once in a while, you could miss it.” Take heed, YouTube.
And keep your damn hands off those kids.
Here’s more YouTube-themed discussions: