I like the way the big dogs play — instead of creating their own new media brands, they just partner up with the established ones already on the table. I feel like that’s the kind of thing I would do if I had really long pinkie nails and smoked thin wood-tipped cigars while wearing a fedora. That’s the kind of cool you either exude or you don’t. FremantleMedia, a major television player who owns shows like “American Idol” and “America’s Got Talent,” apparently has that type of cool because they just kneaded partnership bread with major fashion/beauty/glamour network StyleHaul. The terms of the deal, which weren’t disclosed, are said to include a number of new media-centric programs to air on the StyleHaul network.
First up and already in postproduction is “The Crew,” a live studio audience-style talk show that features the likes of YouTubers such as Marcus Butler, Alfie Deyes, Jim Chapman and Caspar Lee. Likely they will rap with the youth of today about the problems that face our world and shape our generation. Good stuff.
StyleHaul CEO Stephanie Horbaczewski mentioned in the press release that FremantleMedia’s TV expertise “will help take StyleHaul’s content to the next level.” Yeah, that and their millions of friggin’ dollars. Pink Ferraris for everyone at StyleHaul. I love Stephanie, and we at NMR consider her a friend. Not just because she did a lovely interview with us, but because she keeps her executive comments short and snappy.
Here’s more from the world of StyleHaul (vroom vroom):