YouTube announced today that they are making their live video services available to everyone.
Over the next few weeks, YouTube channels that are verified and that are in good standing – meaning they have no videos blocked by Content ID and have no Community Guideline strikes or copyright strikes – will be eligible to live stream video and launch Google+ Hangouts on Air. Users will be able to access these services at the bottom of their YouTube channel feature pages or through the Live Events option under their Video Manager.
Live streaming has been a draw for YouTube in the recent past with events like the YouTube Music Awards, YouTube’s Big Live Comedy Show and last year’s record-breaking Felix Baumgartner jump from space pulling in millions of viewers. The video-hosting company has long wanted to shore up their live streaming content in order to provide an alternative to, and eventually compete with, live televised events and live stream-dedicated sites
Live streaming had at one time only been available to a select group of creators shortly after its introduction in 2011, but that changed in May when YouTube made the service available to all channels with over a 1,000 subscribers. Then, in August, the subscriber count threshold was lowered to 100. In April, YouTube introduced live streaming capabilities to its apps, another early step in its bid to have more live content.
YouTube’s first-ever live stream was in Nov. of 2008, a musical and entertainment event held in San Francisco and Tokyo hosted by various YouTubers and celebrities. A clip of the show can be seen below.