Miley Cyrus might owe Steve Kardynal a kiss. And singer Lordes might owe him a kick in the nuts. Due to the strength of Kardynal’s INSANELY viral and INSANELY insane video cover of “Wrecking Ball,” in which he swings nude on a makeshift wrecking ball to the horrified delight of the Chatroulette circuit (really? This is what shocks them?), Miley’s song is back in the pole position on the Billboard Hot 100 charts. Lorde’s song “Royals,” which has had a stranglehold on the position for the last nine weeks, has been dropped down a slot.
According to Billboard and their analytics, “Of the song’s 18.6 million U.S. streams, 24% are from the track’s official Vevo on YouTube video, while 67% are from other YouTube views, including Kardynal’s. The remaining 9% of its overall streaming total is from non-YouTube streaming sources.”
Damn. Maybe Steve deserves more than a kiss, Miley? Of course I am talking about a share of the royalties. Get your minds out of the gutter, people.
While Steve has undergone some controversy involving this video, it doesn’t appear to have been pulled off of YouTube yet, so watch this video to make sure you’re not the one person in America going, “What’s a ‘Steve Kardynal’?”
Here are more covers of popular songs: