Afraid you were going to miss Britain’s version of the Grammys? Well fear no longer, because the Brit Awards are coming to YouTube. Live streaming on YouTube’s Brit Awards channel on February 19, the awards show has raised the stakes on attracting viewers from outside Britain through fan voting.
Unfortunately, there doesn’t seem to be a write-in category that 4chan can screw with, so this means the likely winner of the globally-sourced public vote is going to be One Direction. Pity, I don’t think GWAR has won anything in a while. Performing from London’s huge-ass O2 Arena, the event will feature performances by Pharrell Williams, Katy Perry, Bruno Mars, Lorde and others (Arctic Monkeys anyone?).
The catalyst for putting the show on YouTube? Viewers. Last year the show drew 8.1 million viewers on ITV. “I’d like the Brits to get to 10 million viewers, to continue where we left off [last year],” chairman Christian Tattersfield said in regards to the 2014 show.
What the hell, I’ll tune in. Now they just need 9,999,999 other people.
Here are more concerts piped onto YouTube: