See, this is what I’m talking about, George …
No sooner did NMR fire off a letter to George Strompolos, CEO of Fullscreen, asking among other things if Fullscreen had any secret acquisitions waiting in the wings, when poof! word comes out that they purchased mobile video company SuperNova for an as-yet undisclosed sum.
The details are few and far between thus far, but what we can tell you is that SuperNova used to be the video-sharing site Viddy. After some shakeups and issues with growing subscribers, Viddy rebranded as SuperNova. And now Mr. Strompolos and Fullscreen have come knocking, backed by their Comcast and Chernin Group investors.
“With the acquisition of Supernova, we are well-positioned to capitalize on this major shift in consumer behavior through rich mobile video content experiences,” he said. “Perhaps most importantly, the Supernova team shares our vision to empower the connected generation of creators. We could not be more excited.”
According to Strompolos, 40% of Fullscreen’s views come from mobile devices — up from 10% just two years ago. Clearly, Strompolos believes that the future is mobile-based, despite SuperNova’s earlier woes. It’s a bold move, but I like Fullscreen’s odds.
Here’s other Fullscreen news you can use: