No More Spinning Wheel: YouTube 4k Streaming in 2014 Means Less Video Buffering

YouTube will demonstrate their new 4k streaming capabilities in Las Vegas at electronics and technology trade show CES next week, according to GigaOM.

4k youtube

Since most consumers may be somewhat far off from owning devices capable of displaying or recording videos in 4k resolution — which is 4x the resolution of 1080p — Google is pushing less for 4k-quality video and more for the universal adoption of its 4k-capable, in-house developed VP9 video codec, which the internet giant made available back in May. One of the supposed benefits of adopting the VP9 codec for 4k video streaming is less buffering for online video watchers, and ultimately, less bandwidth used by Google.

Francisco Varela, global director of platform partnerships at YouTube, told GigaOM about the format’s eventual adoption: “By 2015, you’ll be surprised every time you see that spinning wheel.”

Also see:

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THAT YOUTUBE VIDEO IS TAKING FOREVER TO LOAD BECAUSE YOU HAVE A GREEDY SERVICE PROVIDER

NETFLIX UNVEILS ‘SUPER HD’ PICTURE QUALITY AND 3D TITLES AT CES

EXPERIMENTAL’ GOOGLE FIBER: 100X FASTER YOUTUBE VIEWING EXPERIENCE

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