YouTube will demonstrate their new 4k streaming capabilities in Las Vegas at electronics and technology trade show CES next week, according to GigaOM.
Since most consumers may be somewhat far off from owning devices capable of displaying or recording videos in 4k resolution — which is 4x the resolution of 1080p — Google is pushing less for 4k-quality video and more for the universal adoption of its 4k-capable, in-house developed VP9 video codec, which the internet giant made available back in May. One of the supposed benefits of adopting the VP9 codec for 4k video streaming is less buffering for online video watchers, and ultimately, less bandwidth used by Google.
Francisco Varela, global director of platform partnerships at YouTube, told GigaOM about the format’s eventual adoption: “By 2015, you’ll be surprised every time you see that spinning wheel.”
Also see:
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NETFLIX UNVEILS ‘SUPER HD’ PICTURE QUALITY AND 3D TITLES AT CES
‘EXPERIMENTAL’ GOOGLE FIBER: 100X FASTER YOUTUBE VIEWING EXPERIENCE
[…] and Lamarr Wilson met up at this year’s Consumer Electronics Show in Las Vegas to discuss 4K video, the hot new trend in video clarity. The early reports are suggesting that it’s insanely clear […]
I recently published a huge VFX video at 4K resolution that will be one of the few videos YouTube will be showing at CES next week. The final 11 minute video was 526GB before compressing to upload. Efficient 4K codecs that still retain quality and detail will be critical to the success of the streaming format. Poorly compressed 4K doesn’t look as good as decent 1080p. I’m excited for the future though! Smart people are on the job.
If anyone is curious which video I’m talking about, here it is: http://youtu.be/hpNp8WdQOoo